As a busy small business owner, it can be tough to stay on top of the ever changing landscape of search engine optimization (aka SEO). From algorithm changes to new trends, our email inbox and social media feeds are flowing with SEO-related information each and every day. While this can be overwhelming (yes, even for marketing professionals!), it […]
With so many free social media options around, it’s very easy for small businesses to believe they don’t need a website for their company. That couldn’t be further from the truth. Social media accounts are great tools for promotion, marketing, and brand building. They should always be utilized consistently to assist in the growth of […]
What is a domain name? For small business owners, it is a question that is avoided out of concern of being scoffed at by the internet’s more tech-savvy crowd. That doesn’t change the fact that it’s a valid and important question – one that most could not answer beyond that it’s important to a website. […]
Small business owners have two options when they need a website built. Hire an expensive web designer to build it for them, or go with an “easy” DIY web builder and try to create one themselves. Both of these options can put a lot of stress on owners, either financially or time spent away from […]