Typeform Review – Pros & Cons [2023]

Typeform is a form builder tool with quite a few unique features. Besides standard form builder features, such as drag-and-drop editor or template collection, you can pass values into your forms depending on URL parameters. Users can upload large files besides text data. Typeform also allows you to accept payments. Getting submissions through emails and sending email notifications to users is also easy with this tool. While Typeform includes tons of integration to make your workflow better, there may be drawbacks. We’ll cover everything in our Typeform review – let’s go!

Top Features of Typeform

Typeform is a feature-packed form builder tool to design engaging forms for various purposes. We picked some of its key features, and here is a detailed overview of the features.

Modern User Interface

The problem with many form builder tools is their clichΓ© user interface. Things look so dated that you might lose interest in designing forms, let alone users filling out those forms, but this is completely the opposite with Typeform. Typeform has a very clean, minimal, and modern user interface to enchant all users.

Massive Template Collection

Though many form builder tools we reviewed have hundreds of templates, they weren’t as beautifully organized as on Typeform. When you browse the template gallery, you can find multiple categories. There is a search box to find the template of your choice, or you can select templates from the categories. From surveys and questionnaires to quizzes, polls, or marketing templates, everything is available here.

These templates are designed so beautifully that you can easily capture the attention of users. Kudos to the designers for creating such captivating templates.

Unlimited Typeforms

In most cases, you have a limit on how many forms you can use per month. But there is nothing like that with Typeform. You can use as many forms as you want every month. This is applicable to all pricing plans, which is really good.

Unlimited Questions

Like unlimited typeforms, you have no limits on questions either. So, you can add as many questions as you need to collect detailed information from the user; this is really helpful for long surveys. 

Question Branching

Typeform can also be referred to as conditional logic. With this feature, throwing the most relevant questions to the user becomes more convenient, depending on their responses. For example, if a user selects one of the answers to a question, the next question will be based on that answer. 

You can set the conditional logic while building the form. With an intuitive interface, it is easy for all levels of users to set up conditional logic.

Email Notifications

Automatic email notification is an essential feature of online form builder tools. Whenever someone fills out a form and submits it, you should have an email notification containing the form data. Typeform does exactly the same to give you secure access to form data whenever a user submits it.

Plus, users also receive email notifications after submitting a form. This helps you to follow up with the users on their form submissions and convert them better.

Personalize with Hidden Fields

A unique feature that we haven’t seen on many online form builder tools, these features allow you to dynamically change the forms depending on URL parameters. You can also track the route your visitors took to reach the form. You can change the form’s content depending on the sources. For example, a user coming through a social media channel will have questions regarding that channel, while others won’t see the exact same question. This can also be used to segment the audience for a better analysis.Β 

Assign Values to Answers

You can assign specific values to answers when creating quizzes, shopping carts, or other forms. The system will automatically calculate the price or score depending on the user’s response. This seems to be a great feature, but you might need some time to become familiar with it.

File Uploads

Besides accepting text responses, you can get files from users. Typeform allows you to include file fields in the forms so that users can upload files from their devices or cloud storage, but the storage limit for file uploads seems to be very low, even on the highest plan. Low-tier plans have measly storage that should be increased.

Accept Payments

You can accept payments on Typeform. But only one payment gateway integration is available here. So, you must use Stripe to take payments from your subscribers or customers on the platform. Some alternatives have multiple payment gateway integrations that are more helpful for users.

Multiple Integrations

Though the payment gateway integration is limited, you have tons of other integrations to take your workflow to the next level. Zapier integration opens the door to more than 500 tools to use in your favor. Other integrations include HubSpot, MailChimp, Airtable, Pipedrive, Slack, and more. You can perform complex processing tasks using these integrations with the data you receive through the forms.


If you don’t find the desired integration on Typeform, you can create your own integrations using the webhooks API. It’s mainly beneficial for developers, so general users might not find this feature helpful. Still, you have the option there if you need it.

Custom Links, Subdomains, and Meta Descriptions

Typeform allows you to customize multiple aspects of your forms. For example, you can customize the form ID to create a custom link to your forms while sharing them with others. You can also customize the subdomain of the Typeform URL. When you share the links on social channels, you can choose how you want the preview to be. 

Custom Branding with Brand Kit

Once Typeform branding is removed from the forms, you can add your own branding elements to make the forms more professional and consistent. You can even create a brand kit with frequently used logos, colors, fonts, etc., to quickly incorporate into your forms.

Redirecting Users

After users complete the submission, you can redirect them to different URLs with or without an end screen. It’s really helpful to guide users to a page where you want to narrow the sales funnel down.

Analytics and Reporting

We didn’t cover all the integrations before because some integrations are closely related to analytics and reporting. These integrations include Google Analytics, Facebook Pixel, Google Tag Manager, Salesforce, and more. With these integrations, you can efficiently analyze the data received through forms and quickly make info-dense reports.

Advanced Form Embedding

Instead of showing the form right when users enter a page, you can use advanced embed options to make the form appear with a delay. Also, you can set your form to appear when users scroll or exit a page.


Typeform uses TLS 1.2 and 256-bit AES encryption to protect all the data. So, you can be assured that no one can intercept your data in transit or on the server.

Typeform Pros & Cons

Though Typeform is full of unique features, some aspects might be frustrating. Here is a list of its pros and cons:


  • Has a wide variety of templates to create forms for any purposes
  • The user interface is immaculate, minimal, and intuitive
  • Both the front-end and back-end perspectives of forms are engaging
  • The drag-and-drop form builder is very easy to use
  • Lots of customization options to create captivating forms
  • Multiple integrations are available to improve the workflow


  • The cost can be a bit uncomfortable for many users
  • Only one payment gateway integration isn’t good enough
  • Using logic jumps should be available on mobile devices

Typeform Plans & Pricing

Typeform offers four pricing plans, but one of them is free. Here are what these plans have to offer.

  • Free – starting at $0/mo
    • Unlimited typeforms
    • 10 questions per Typeform
    • 10 responses per month
    • Logic jumps
  • Basic – starting at $29/mo
    • 100 responses per month
    • 1 user
    • Email notifications
    • Accept payments
  • Plus – starting at $59/mo
    • 1,000 responses per month
    • 3 users
    • 500+ integrations with Zapier
    • Custom link
  • Business – starting at $99/mo
    • 10,000 responses per month
    • 5 users
    • Brand kit
    • Priority support

Our Take on Typeform

Typeform is a very effective online form builder tool with all the features you need to create engaging forms. Typeform has a wide collection of templates organized into multiple categories. So, finding your desired template is super easy. These templates have a very modern design to hook users right away. The user interface of the form builder is also easy and intuitive, so anyone with no technical knowledge can build beautiful forms and surveys. You can even customize forms with your logos and develop your brand kit to make the form creation process faster. Multiple integrations are available to improve your workflow. And you can accept payments on Typeform, but the payment gateway integration is very limited. Low-tier plans don’t give you access to many useful features, so you might feel like being pushed to high-tier plans. There is a free plan, and the pricing starts from $29 per month, which seems to be a bit more expensive than its competitors.

Click here to try Typeform for free!