Best Online Form Builders [2023]

Online form builder software allows users to collect various customer information and preferences to make data-driven decisions. These forms can be embedded in multiple places, such as websites, social media channels, etc., to collect valuable leads. Online form builders help design visually appealing forms to increase conversion for any business.

Form builders collect leads and assist businesses to maintain good relationships with their existing customers. Different elements can be put together using an online form builder software to get the most out of these forms. 

This software is also known as a web form builder or online form generator. These forms can usually be integrated with other third-party systems for easy analysis. This guide will discuss the benefits of online form builders, how these tools function, and what you should look for in online form builder software. 

What Are the Benefits of Online Form Builders?

Online form builders are not only beneficial for marketing teams, but they also help Sales, CRM, Customer Support, and other departments. Here is a detailed overview of how online form builders benefit a business.

Form Builders Require No Coding

One of the most significant benefits of online form builders is that you can start using the software without coding knowledge. These tools handle the programming part of the forms and lets you visually add, remove, or reposition different elements to build stunning forms. As a result, users can easily use online form builder tools to create alluring forms for their websites.

Due to the simplicity of the process, even small businesses can use online form builders for their websites. 

You Can Collect Precise Information

Besides collecting standard information from customers or visitors, you can use online form builders to create complex forms with all the necessary fields. With these forms, you can collect more detailed and precise information about your customers, or prospects. Feedback can also be collected through these forms to improve customer relationships. 

While collecting information, you can use multiple types of fields, such as checkboxes, text fields, and more to extract as much information as possible; this data can then be used to make more informed decisions. 

Wide Array of Templates

Every online form builder tool comes with a vast collection of templates. You can avoid creating forms from scratch, which can be tedious, using these templates. These templates cater to the needs of numerous businesses, so you can pick the most suitable template for your needs.

Experienced professionals design these templates, so you don’t need to spend time analyzing what form designs are more suitable for your business. With these templates, you may never need to create any form manually.

Customization Options Are Limitless

The benefits don’t end with numerous templates. In fact, it’s quite the starting line. Once you choose the suitable template for your needs, you can reform every template element to give it a look that matches your brand. From fonts to color palettes, from text fields to buttons, every single aspect of your form can be customized according to your needs.

Even if you aren’t sure which template will work better, you can start with some essential components and work your way up.

Online Form Builders Boosts Efficiency

Paper forms are a thing of the past. It’s highly inefficient to collect data from customers or prospects in paper forms. The conversion rate may be mere if you use that legacy method. Online form builders create user-friendly forms that tell users what to put in and how to do so. As a result, users lean more towards filling those forms and giving you valuable leads.

Online Form Builders Are Cost-Effective

You might need to pay hundreds of dollars to programmers to create online forms for you, but that cost is cut down to dimes if you use an online form builder tool. These tools usually charge a monthly subscription fee for creating a certain number of forms or using specific features.

It Is Easier to Organize Data

With online forms, organizing data collected from users becomes easier. All your collected information is organized in a specific order, and you can see the analytics easily. It’s highly beneficial if you are handling a massive amount of data.

Online Forms Offer Integrations

Online form builder tools can easily integrate forms into your existing workflow. For example, you can use third-party integrations to send onboarding emails to a user who might have signed up for a newsletter. A lot of other integrations are also available out there, so you can take your workflow to the next level.

You Can Do A/B Testing

Split testing is a very effective way of identifying which form works better. Instead of randomly choosing a form for collecting information, you can deploy multiple forms side by side, and that tool analyzes which form is performing better. This feature is highly beneficial when you want to change the direction of your campaigns or want to launch a new campaign.

How Do Online Form Builders Work?

Even though you don’t need to code these forms, the backend processing of online form builders might be complex for you. So, we will skip that part for now and focus on how the front end of the online form builders work. Have a closer look.

Not all online form builders are based on the same architecture, and neither have the same features. A drag-and-drop form builder is standard in all tools. Using this form builder, you can generate interactive forms.

The first step in using form builders is to select a suitable template. Though you can start from scratch, working on an existing template that matches your needs is faster.

After selecting your template, you have endless options to customize your form. For example, you can customize your brand identity and what you want customers to put in. Different types of data can be included in these forms to collect from customers.

Once users fill up their form and submit it, the response is recorded in the back end. This software then organizes that response in a database so you can easily collect that response in the form of digestible information.

More advanced use cases are integrating online form builders with other tools to improve your workflow.

What Features Should I Look for in Online Form Builder Software?

As tons of online form builders are available, you should carefully choose one depending on whether they have the following features.

  • Conditional Logic – Conditional logic refers to creating nested questions. With this feature, one or more questions might appear depending on the user’s response to the previous questions; it’s highly beneficial for running surveys.
  • Easy and Intuitive Builder – The drag-and-drop form builder should be easy to use. All tools should be clearly visible so that users can easily play around with them. From finding templates to testing and deploying forms, nothing should require a learning curve.
  • Plenty of Templates – You must check the number of templates an online form builder has before choosing one. The higher the number of templates, the easier it will be to find a relevant template for your industry. Remember, the templates should also be professionally designed for the desired response.
  • Effective Response Management – Getting all the responses in an organized way is no less important than creating an attractive form. This tool should have a good response management system to record and analyze the responses properly.
  • Affordable Pricing – Online form builders are preferred mainly by small or medium businesses; so the pricing plan should be affordable for these users. 
  • Adequate Integrations – Without the necessary integrations, your experience with an online form builder might not be as pleasant, so ensure this tool has enough integrations.

How Much Does Online Form Builder Software Cost?

The cost of an online form builder will depend on how many forms you create and how many features that software has to offer. To give a general idea, basic online form builders might cost $5-10 per month. If you go for mid-range online form builders, the cost can rise up to $50 per month; high-end form builders cost about $100 per month.