Unbounce Review – Pros & Cons [2023]

Unbounce is a landing page builder that started in 2009 and has grown into one of the most powerful landing page builder tools since! With Unbounce, you can work to boost conversions in your marketing campaigns with the innovative features of this tool. Unbounce has a drag-and-drop editor that lets you play around with all the elements on your landing page and dynamically change them to grab the attention of visitors. While Unbounce includes more than 100 high-converting templates, the tool has some flaws to be aware of. Let’s explore its features, pros, cons, and pricing plans in detail so you can figure out if it is the tool for you!

Top Features of Unbounce

Unbounce is packed with useful features, so it is tricky to accommodate all of them in this review. Still, we will try to give a quick overview of its top features. 

Drag-and-Drop Editor

The drag-and-drop editor of Unbounce is one of the most praised editors in the industry. This is because you can easily move elements to achieve the landing page of your dream. Adding or removing elements is pretty straightforward, and you can customize every aspect with only a few clicks. 

100+ Templates

Designing a landing page from scratch can be very difficult, especially with users with little to no experience in the field, but the professionally designed templates make the task much easier. You can pick templates from the gallery and customize them to match your brand tone. If these templates aren’t good enough and you have experience in designing landing pages, the blank canvas is also available.

Page Duplication

Not all landing pages might be a hit. If you have successful pages that you want to implement in other campaigns, Unbounce lets you duplicate that page without much hassle. You can simply duplicate that page and bring the necessary changes to ensure the new page fits the new campaign. 

Copy and Paste Elements

Suppose you don’t feel like copying the whole landing page, but must duplicate specific page elements. You can select the elements you want to duplicate and then copy-paste them on the new landing page. This saves time and effort, especially if you frequently create many landing pages.

Custom Scripts

The functionalities Unbounce has are good enough for many small to medium businesses, but if you want more of them, you have the option to write your own scripts. This tool lets you add HTML, CSS, and JavaScript to landing pages, which is beneficial for developers, and these scripts can be efficiently managed through the Script Manager.

Custom Mobile Pages

All the elements of desktop landing pages might not be the same on mobile devices. As the screen size is much smaller on mobile devices, optimizing landing pages on mobile devices is crucial for better conversions. Unbounce allows you to create custom mobile pages for your needs.

Speed Boost

In some cases, landing page builders make heavy pages that load slowly, making the visitor leave, but landing pages built with Unbounce follow Google’s best practices to deliver superb speed. So, the conversion rate will be much higher. 

Auto Image Optimizer

Using high-quality images on your landing pages plays a vital role in grabbing the attention of viewers, but higher quality means a larger file size, which can reduce the performance of your landing page. To fight the situation, you have an auto image optimizer on Unbounce to balance these two aspects. 

SVG Images

You can use SVG images on your landing pages to improve page performance while presenting high-quality images. Files in this format are small in size, but they’ll be zoomed in automatically depending on the screen size.

Embedded Videos

Adding texts and images might not always be enough. So, you have the option to embed videos on your landing pages. Unbounce lets you drag and drop videos on landing pages, but the video embedding might make your landing pages a bit slower than usual. 

Parallax Scrolling

Parallax Scrolling is a technique that creates the illusion of depth by setting different scrolling speeds for the foreground and background. When you use parallax scrolling on your landing pages, the immersive experience can intrigue visitors to scroll toward the end of the page or reach the call-to-action button. Setting up the technique isn’t too difficult.

Lightbox Popups

Putting everything onto the landing page might clutter your page. Popups are a very convenient way of conveying all your messages without making the page look like a mess. With lightboxes, you can trigger popups based on visitors’ actions. When they scroll to a specific area or click a particular button, additional texts or images will appear to enhance the viewing experience.

Two-Step Forms

Throwing a form on visitors’ faces right after they enter the page might be irritating. You can use two-step forms on Unbounce. The benefit of this feature is you can let visitors choose when they want to fill out that form. So, when they are willing to fill the form, the form will appear as a lightbox.

Form Confirmations

Once a visitor submits a form, Unbounce sends a confirmation message automatically. You can customize the message and appearance to leave a good impression. 

A/B Testing

This is probably one of the essential features of any landing page builder. Unbounce offers split testing to figure out which versions of your landing pages are working better. Once you get the test result, you can optimize your pages for better conversion and deploy one that performs the best. The A/B testing procedure should be a bit easier so that even beginners can make their way through.

Dynamic Text Replacement

This is a unique feature you can use to change a specific portion of the landing page based on your visitors’ search terms. Setting up the portion might require a bit of familiarity with the tool, but it works like magic.


Unbounce offers tons of integrations to make your landing pages more effective. You can integrate Google Analytics with your Unbounce account to view the full analytics of your landing pages in real-time. The dashboard shows all the analytics, but it might be a bit cluttered for new users.

Zapier and Webhook integrations are also available to streamline your workflow. From sending lead notifications to your team to third-party embedding, Unbounce offers a lot of useful features.

Direct Lead Integrations

As you can integrate Unbounce with multiple tools, sending leads to CRM and marketing tools is also easy, so you can manage and nurture your leads better.

Free Hosting and Security

You don’t need to worry about the cost of web hosting for your landing pages. Unbounce offers free hosting for all your landing pages! Unbounce also uses SSL encryption to protect the data of your visitors. This tool also has two-factor authentication to ensure no one can intercept that data without the approved team members.

Pros & Cons of Unbounce

As we have said earlier, Unbounce has a few drawbacks. Let’s have a quick look at its pros and cons.


  • Drag-and-drop builder is very functional and easy to use
  • The user interface is intuitive, so beginners can easily create landing pages
  • Unbounce’s range of templates is good enough
  • Copying and pasting elements to new pages is useful
  • Different page appearances can be used on different devices
  • A/B testing provides essential metrics
  • Custom scripts can be added to pages


  • Mobile functionality is a bit complex for many users
  • Manually calculating the split percentage while A/B testing is a fuss
  • Absolute positioning can be an obstacle sometimes

Unbounce Plans & Pricing

Unbounce has four pricing plans, and here is an overview of what they have to offer.

  • Launch – starting at $99/mo
    • Unlimited landing pages and popups
    • Up to 500 conversions
    • Up to 20,000 visitors
    • 1 domain
  • Optimize – starting at $145/mo
    • Unlimited landing pages and popups
    • Up to 1,000 conversions
    • Up to 30,000 visitors
    • 5 domains
  • Accelerate – starting at $240/mo
    • Unlimited landing pages and popups
    • Up to 2,500 conversions
    • Up to 50,000 visitors
    • 10 domains
  • Concierge – starting at $625/mo
    • Unlimited landing pages and popups
    • More than 5,000 conversions
    • More than 100,000 visitors
    • More than 25 domains

Our Take on Unbounce

Unbounce is an industry-leading landing page builder that comes with many useful features to make beautiful landing pages for all your campaigns. This tool has an intuitive drag-and-drop editor to create engaging pages quickly. You can pick from a vast template collection to save time and effort. All elements on the landing page can be customized to match your needs. You can easily duplicate pages and elements. A/B testing is a powerful feature of Unbounce that provides you with all the necessary metrics to judge page performance and deploy the best-performing page. Pricing plans can be a bit expensive compared to other landing page builders — pricing starts as low as $99/mo and goes up to $625/mo.