Best Landing Page Builder – Pros & Cons [2023]

What Are Landing Page Builders?

Landing page builders are tools that enable you to create, test, publish, and scale conversion campaigns with the highest efficiency. These tools usually have a no-code approach for designing attractive landing pages and boosting conversion by diverting more traffic toward the sales funnel. 

No matter how creative your campaign is, Landing Page Builders might not work as desired if you don’t have the right landing page. Designing a landing page might be challenging for people with little to no knowledge of web design; this is where landing page builders come in handy.

What Are the Benefits of Landing Page Builders?

Any individual or business looking to increase their online presence must have a good landing page builder to make their business more efficient. Using landing page builders provides you with multiple benefits. Here is a detailed overview of the benefits you get from landing page builders.

They Are Convenient to Use

Building landing pages was the task of web designers or developers in the past. Design and coding experts were required to complete the landing page, but landing page builder tools replaced all of them. You may not be a designer or a coder, but you can still design a fully functional landing page with these tools.

Most of these tools have drag-and-drop editors where you can easily play around with all the building blocks. So, this only  requires a few clicks of the mouse to design a stunning landing page. Moreover, you can quickly change your layout and experiment with multiple layouts.

Landing Page Builders Have Readymade Templates

Even after having a no-code approach, creating a landing page from scratch might be difficult for some users. Planning and arranging the layouts require some creativity. But these tools have an excellent solution to this problem.

Landing page builder tools come with readymade templates. Expert professionals design these templates, and you can pick any template to start. After selecting your template, you can make the necessary customizations to achieve the landing page of your dream. This also makes the process faster than creating a landing page from scratch.

They Boost Conversion

The core intent of building landing pages is to convert more visitors. When you have a landing page designed to match the needs of the visitors, the conversion increases drastically. Landing page builder tools make designing the exact landing page your visitors will love more convenient.

It’s crucial to pinpoint your visitors so they can relate to your business. The landing page should be compelling enough to make visitors pick that action button on your landing page. When you use a landing page builder, you have endless options to optimize your landing page for higher conversions.

They Help with Customization

If you are launching a new brand, you have enough room to choose brand elements, but working with an existing brand becomes a lot more challenging. In this case, you need to keep everything aligned with the brand image so that potential customers easily recognize the brand.

That is where customization is the most important. With landing page builder tools, you have the freedom to customize your landing pages in accordance with the existing brand image. For example, you can customize fonts, colors, and layouts to match the existing brand materials. As a result, these tools help you provide a better experience to visitors.

Landing Page Builders Are More Efficient and Cost-Effective

Imagine hiring designers and developers to create a landing page for you. It may cost you hundreds of dollars to build a landing page with the help of expert professionals. Even if you have the knowledge to do the job, think about the time you will need. 

Landing page builders make the whole process more efficient because you don’t need to start things from scratch. You can easily pick an existing template and work on that template to build a landing page much faster. So, these tools are beneficial for small or medium businesses that don’t want to spend a lot on creating landing pages.

They Allow You to Do Split Testing

What if you have chosen a popular template for your landing page, but it isn’t giving the desired result? It’s because different businesses require different elements on the landing page to draw the attention of visitors. Now, consider building and deploying landing pages that won’t bring any conversion at all.

To get rid of this problem, you can test different versions of the landing page with landing page builders. These tools allow you to do split testing, where you can quickly figure out which version of the landing page is getting more conversions. This way, deploying the right landing page becomes easier.

How Do Landing Page Builders Work?

Though landing page builders have made the process easier, getting familiar with the steps involved in the process might be difficult for beginners. We have broken the process into four simple steps that will help you design your first landing page without technical knowledge. Let’s get into the details.

  • The first step in building a landing page is choosing a template. Landing page builders usually have a vast collection of pre-built templates. These templates are typically organized in categories so that you can easily find the specific template for your industry. Search for relevant templates and choose one that suits your needs the best.
  • Then comes the fun part. If you don’t want to use templates, you will start with this step. Here, you will have a drag-and-drop editor or what we can call a blank canvas. This tool lets you pick various elements and place them onto your canvas. When you work with templates, you will have the option to play around with the existing elements on the editor. You can customize every element to match your requirements. For example, you may change fonts, upload images, color themes, and more. This tool allows you to add interactive elements like forms, buttons, etc.
  • In the third step, you need to optimize the landing page for better conversion. Remember the split testing we talked about earlier? In this step, you can do split testing to ensure the landing page will deliver the desired result. Experimenting with other features, such as timers, testaments, etc., is also crucial to ensure the page gives maximum conversion’ all of these should be done before deploying the landing page in the final step.
  • Once everything about the landing page is up to the mark, you can deploy the landing page. If you already have a website, you can deploy the landing page to the website, or you may find third-party platforms to deploy the landing page. After publishing your page, you can integrate it with email marketing and CRM tools to easily capture leads and track conversions.

What Features Should I Look for in a Landing Page Builder?

Before you commit to a landing page builder, you should look for the following features in the tool.

Easy and Intuitive Interface

As most users of landing page builders aren’t designers or coders, this tool should have an easy and intuitive user interface so that anyone can quickly create a landing page. All the necessary features should be organized neatly.

Organized Template Collection

Templates are convenient for non-technical users to build landing pages in the shortest possible time. So, the tool should have a wide range of templates in multiple categories, and the templates should be organized in a way that users find them easily.

Customization Options

No matter whether you pick a template or build a landing page from scratch, customization options are essential. This tool must have the necessary customization features to make your landing page stand out.

Split Testing

It’s crucial to test multiple versions of landing pages before deploying them. So, the tool should offer split testing to optimize the landing page.


A landing page without integrations is like an SUV without wheels in a desert. This tool must have enough integrations with email marketing or CRM tools to capture and process leads.

Advanced Analytics

A good landing page builder must have analytics features to track the performance of the landing pages. It’s better to have visual reports to understand the metrics better.

How Much Do Landing Page Builders Cost?

The cost depends on the tool, its features, and the pricing model you choose. For example, if you go for monthly subscriptions, you might need to spend $20 per month on basic features. Mid-range tools can charge up to $100, and high-end landing page builders might cost $200 per month for advanced features. If you choose the pay-as-you-go model, creating each landing page might cost from $10 to $50, depending on the tool you use.