With so many free social media options around, it’s very easy for small businesses to believe they don’t need a website for their company. That couldn’t be further from the truth. Social media accounts are great tools for promotion, marketing, and brand building. They should always be utilized consistently to assist in the growth of your business. However, even with social media, a website is still a vital part of any business and should be treated as such.

phone showing social media icons

Local SEO

Local SEO can be a huge factor in getting selected over your competition. Even more so if you are in the service industry. An example of local SEO is when someone searches “barber shop near me” or “mechanic near me” to find a local company to help with their needs. With 92% of searchers choosing a local company they find on the first page of Google*, standing out in the search results is crucial.

Imagine being a potential customer, searching for “landscaper near me” and finding a company you are interested in learning more about. Because the company does not have a website, you have to search through social media pages, Yelp, or other venues to find information on the products and services the company offers and their prices. Then, you need to find out how to contact them. You are potentially talking about multiple places they have to search to find information. All of it could be located in one area. Your website.

By doing a quick Google search for your industry and then putting “near me” after it, you can see which companies have their information easily accessible. Is your business one of them?

Information is easily found

88% of consumer local business searches on a mobile device either call or visit the business within 24 hours*. To help make sure you are THAT business the consumer calls or visits, make sure they find out what they need, as fast as they can. Searching through multiple platforms and scrolling through picture after picture to find out what they need will only hurt your business. Having a professional website with the services/products listed, the menu on display, the location of your business, and your contact information will only help grow your business.

A place to drive traffic/leads

A website is a great place to send your traffic and leads. Leads generated through social media can learn more about your business there. You can also create multiple pages on your website, also known as landing pages, to target a certain demographic. A website gives you the flexibility to create specific landing pages that relate to the targeted user. Creating marketing campaigns for specific target markets, and then having them land on a page that relates to the ad, will build trust and help convert sales at a higher rate. Make sure to send your leads to a well designed and professional website to get the most out of your marketing.

Professionalism

Having a website adds a level of professionalism to your company that a social media page can’t accomplish. Anyone can easily create a free Facebook, Yelp, LinkedIn, or other social media page. Creating a professional and well designed website takes time, effort, and money invested in your business. It shows potential customers that you have a legitimate business that you’ve put resources into. They should feel comfortable investing in your business, because you’ve done so yourself. Help your company stand out by making sure your website is well maintained and up-to-date. Help consumers always find the correct information about your business in one place.

Every company should have social media pages where they connect with their customers and promote their business. Engaging with customers on a more personal level through social media is a wonderful part of the world now and should be utilized through helpful content. A website is still a vital part of every business and should never be overlooked or disregarded. Use your website to showcase your professional and unique business, where consumers can find everything they want to know in one place.

Need help creating that stunning, professional website that you want to show off to your clients? Sign up with Visual Oak and let us build it for you. Our service includes a free domain name, a professional email, and unlimited changes and updates to your site, all for $50 a month. Click here to get started now.

Do you have more reasons why having a website is important? Feel free to share them below! Let us know your business and how a website helped you.

*statistics source: https://seoexpertbrad.com/local-seo-stats/